Packaging design has arguably become one of the most sophisticated, holistic and powerful examples of the designer’s craft.
With around 40,000 packs to choose from in your average supermarket the challenge is to stand out. Packaging on a supermarket shelf has less than three seconds to grab your attention. Got your attention? Now they need to withstand your close-up scrutiny.
We’ve pulled together some of the amazing designs from fantastic agencies showcasing their skills on our site.
